Instagram Stories: The Most Underrated Social Media Tool of 2023

Any higher ed school who thinks IG Stories is a waste of time is probably not doing social media right...

Instagram Stories or IG stories is the most underrated social media tool of 2023.

Below are 3 reasons why you need to incorporate it into your content strategy ASAP.

Posting real time stories and updates allows you to:

1. Give your students (and prospective students) a window into your community.
2. Make your event accessible to members of your community who can’t be there in-person.
3. Spark some FOMO and entice them to attend the next one.

While most schools are on Instagram, only a few use Instagram Stories correctly.

They only use Instagram Stories to:
- Repost their reels and feed posts to to help boost reach, with little to no context
- Post weekly and monthly events, and links to rsvp

What they’re not doing:
GIVING REAL TIME STORIES AND EVENT UPDATES.

It’s a reaaally big missed opportunity because it’s what IG stories are created for in the first place.

Did you know…
- Gen Z comprises 70% of Instagram Stories viewers (Source: Incredi Tools)
- 50% of Gen Z consumers use stories to find things to do / buy (Source: Hubspot)
- 1 in 3 Instagram users said they became more interested in a product after seeing it in stories (Source: Buffer)

That’s why it’s a no-brainer for you to translate your live events into Instagram stories.

Zero extra cost (because you’re doing the events anyway), endless recruitment and student engagement opportunities.

Stop using Instagram Stories as a plain old bulletin board. Start using it as a tool to draw your students in instead.

Looking for someone to help with your Instagram Stories? We’d love to work with you. Start here.